Maison Francis Kurkdjian's Baccarat Rouge 540 is the most searched-for scent of the decade — sweet, airy, crystalline amber that smells like nothing else, at R6,000+ for a bottle. The good news: its DNA has inspired a family of fragrances that get remarkably close for a fraction of the price. Here's what actually delivers, from our authentic stock.
Ariana Grande Cloud Eau De Parfum Spray — R2,109
The famous one. Ariana Grande's Cloud shares the sweet-airy lactonic DNA that made BR540 famous — whipped coconut, praline and musk. The internet's favourite alternative, and honestly beautiful in its own right.
Ariana Grande Cloud Intense Eau De Parfum Spray — R2,059
Cloud with the volume up — a 15% concentration that pushes it closer to the richness of the original. Our pick if you want maximum effect.
Ariana Grande Cloud Pink Eau De Parfum Spray — R1,729
The 2023 flanker: fruitier and brighter, same cosy base. For those who found Cloud slightly too creamy.
Lattafa Badee Al Oud Amethyst Eau De Parfum Spray (Unisex) — R1,299
The Arabian interpretation: berries, saffron and sparkling amber — the closest overall structure to BR540 on this list, at the friendliest price.
Club De Nuit Untold Eau De Parfum Spray (Unisex) — R1,849
Armaf's luxurious take on the crystal-amber genre — saffron, floral heart and woody amber. More formal than Cloud, very long-lasting.
Which should you choose?
- Closest overall vibe: Badee Al Oud Amethyst
- Best everyday wear: Cloud
- Best performance: Cloud Intense or Club de Nuit Untold
All 100% authentic, free delivery over R1,000. Take the Scent Finder quiz if you're unsure — or browse all sweet & gourmand fragrances →
